John Brooks' famous book appears in manga + text."Business Failure Study Business Adventures" released!

This book is a book that reconstructs the book "Business Adventures" by John Brooks, a book in charge of financial economic economic in the 1960s, when the modern economy was shaped. Despite the fact that it is a true story more than half a century ago, this book is not a nostalgic hobby or a remarkable lesson. "Business Adventures" features events and incidents that have been a very difficult time for companies and organizations, and pursues "what happened?" And "why happened?" In the style, the essence of business and transactions was drawn while drawing the real face of the people involved, and it became a masterpiece of business books among Brooks. Some of the stories drawn there are more than half a century, and the content that can be said to be a business key, which is a social situation that was once imagined. In this book, five episodes from the original book are selected, and except for each chapter door and the summary of the end, the text is translated by Ayako Sugawa, "Where do people and companies make mistakes? ] (Diamond Co., Ltd.) is excerpted. On top of that, the meaning of "failure" and "points" pointed out in the manga can be confirmed so that they can be confirmed through text and summary at the end of each chapter. What is the same thing as that time? It is a book where you can find the core of the business. Chapter 1 The Fate of The Edsel -A Cautionary Tale Legendary Failure -Story of Ford Edusel September 1957, which was born from the in -house mechanics of a huge company, the market, which was already three major car manufacturers at the time. "Edcell", which was confidently sent to the world with a corner, has a loss that is said to be $ 350 billion (about $ 3.16 billion and 347.6 billion yen * at the current price. It will be given to the company. Why did this "legendary failure" happen? At the time of the announcement, Ford, which was described as "consumer goods that have the most capitalized market", is the first new model in 30 years. From the story that has followed, you can read the same product development of product development from everywhere.

Chapter 2 Xerox, Xerox, Xerox, Xerox Zerox, Xerox, Zerox, Zerox, and Zerox products begin to sell as soon as they are understood by the common people, and they keep selling more than expected -at that time they were told as a success.It may be an episode, but if you look at it more than half a century, you will get a glimpse of the corporate computer and the company's culture that you could not survive in the heyday of the Internet.In 1970, the Palo Alto Research Institute was established.The team centered on Alan Kay has developed a GUI, which has been a common sense of computers by around 1977, and has a great influence on Steve Jobs and Bill Gates.rice field.Nevertheless, what is the situation of a company that could not be Apple or Microsoft?

Chapter 3 The Last Great Cornera Company Called Piggly Wiggly's Last Purchase -Memphis Hero, Fighting Ben (Buy) and Bear (Selling) Mechanics that does not change even after 100 years, SNS "SNS" "SNS" Individual investors who participated in the "Redit" forum "Wall Street Bets" have been estimated to Melvin Capital, a huge Nuyoku fund in Neuyocha, which had set up an air -selling video game retail chain in Texas. A so -called game stop shock occurred with a loss of $ 4.5 billion (about 480 billion yen). At this time, it is said that Melvin could not withstand the margin calls accompanied by air selling, and had to return stocks at a high price from the market and handle the position of stocks, which increased the loss. What is drawn in this chapter is a story that reminds me that the same power games continue after 100 years.

other. Author's abbreviation --- [Author] John Brooks John Brooks 1920-1993 Financial in the 1960s Wall Street, which was called "The Go-Go YeaRS" for a long time. It gained popularity with a unique style drawn with a wealth of knowledge and a stylish style. A column depicting what was happening in the market, including the technical terms that are exchanged on site to listen to the fields of bankers and stock makers. "Business Adventures", which was the bottom of this book, is a masterpiece of business books, published in 1969 as a book that summarizes a series written in such a method. [Translation] Ayako Sugawa Sugawa Ayako translator. She is a graduate of the Department of English and American language, Faculty of Foreign Studies, Tokyo University of Foreign Studies. Translated in the translation "Habit Super Samurai", "First 1000 Day Meals in Life", "LGBT+that I want to know from the age of 13", "Resilience vitality" (all diamonds), "Children ask 40,000 questions (Kobunsha), many. [Manga] Takashi Kondo is a manga artist. Born in 1971. In 1999, he debuted with "Ale" at Aust Pur Jump. He studied with Murakami and wrote mainly historical drama and historical manga. He is currently active in academic comicalization. He has authored "Ginza Lesson" in total (Young Jump Comics), "Manga Version and Arts State", "Pure Reason Criticism", "Maximum Maximum Happy Morality and Legal Principles" (Kodansha) Such. [Book Specifications] "Business Failure Study Business Adventures" Ayako Sugawa, translated by Ayako Sugawa ◯ Soft Cover Manga ◯ Soft Cover Body Letter 224P ◯ List price 1500 yen (excluding tax) ◯ Release date November 4 Books are also released at the same time ISBN978-4-06-521624-8