Adobe announces "Adobe Digital PRICE Index": Online inflation is a record high

Online prices rose 3.5% compared to the same month last year / As of November 2021, online prices rose for 18 consecutive months / In the US, one out of four dollars is now spent online Adobe (Nasdaq: ADBE) (Headquarters: San Jose, California, USA, hereinafter referred to as Adobe) today announced the latest (as of November 2021) online inflation data in the United States, the Adobe Digital Price Index (DPI). )” was announced. Online prices hit a record high of 3.5% year-on-year, but fell 2% month-on-month due to holiday discounts. The result is the highest year-over-year increase since Adobe began tracking the digital economy in 2014, and marks the 18th consecutive month of year-over-year online price increases. In particular, apparel prices rose 17.3% year-on-year and fell only 0.4% month-on-month, recording the highest inflation rate on record. In the United States, one out of every four dollars is now spent online(1), making the digital economy an important component of the overall economy. DPI is a comprehensive measure of how much American consumers pay for goods online. It covers more than 100 million products in the United States and is modeled after the Consumer Price Index published by the U.S. Bureau of Labor Statistics. The index is updated monthly and includes electronics, apparel, home appliances, books, toys, computers, groceries, furniture and bedding, tools and home improvement supplies, household and garden supplies, pet supplies, jewelry, medical equipment and supplies, and sports. It covers 18 categories: supplies, personal care products, flowers and related gifts, non-prescription drugs, and office supplies. Economist Marshall Reinsdorf, former International Monetary Fund Senior Economist, said: “The share of non-fuel retail spending e-commerce has tripled over the past decade, as spending on things like groceries and home improvement products moved online, according to Census Bureau data. Understanding Inflation. The Adobe Digital Price Index complements indicators such as the Consumer Price Index to deliver critical information about people's cost of living in a timely manner. It's a great example for Lee," said Patrick Brown, vice president, Growth Marketing and Insights, Adobe. “Consumer demand remains solid despite ongoing supply chain disruptions, supporting record-high inflation in e-commerce. Broken down by product category, apparel is dominated by online ‘out of stock’ messages. On the other hand, offline prices are also skyrocketing according to the Consumer Price Index, with categories such as toys, computers and sporting goods making it cheaper to shop online.”Adobe Featured product categories in the Digital Price Index (November 2021) In November 2021, 11 of the 18 product categories tracked by the Adobe Digital Price Index saw year-over-year price increases. Apparel surged in price relative to other categories, while prices fell in seven categories: electronics, personal care, office supplies, jewelry, books, toys and computers. On a month-over-month basis, all but four categories—grocery, pet supplies, tools/home improvement supplies, and medical equipment/supplies—felt lower prices due to discounts during the holiday season.

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*This document is a press release released by the US headquarters on December 9, 2021 (https://news.adobe.com/news/news-details/2021/Adobe-Digital-Price-Index-Online-Inflation -Hits-Record-High/default.aspx). About methodology The Adobe Digital Price Index (DPI) is modeled after the Consumer Price Index published by the U.S. Bureau of Labor Statistics and uses the Fisher Ideal Price Index to track online prices. increase. This is a calculation of price changes for each category based on the quantity of the same product purchased at a base time (e.g. a certain month) and at a comparison time (e.g. the previous month). is weighted by the actual quantity of products purchased in the two preceding and following months. DPI measures 1 trillion visits to retail sites using Adobe Analytics (https://business.adobe.com/jp/products/analytics/adobe-analytics.html) and 1 in 18 product categories. We analyze over 100 million SKUs. Product classification conforms to the categories defined in the CPI Manual (Consumer Price Index Manual), and Adobe's AI / machine learning framework "Adobe Sensei (https://www.adobe.com/jp/sensei.html) ” and manual labor are combined. The analysis was developed in collaboration with two economists, Austan Goolsbee, Professor of Economics at the University of Chicago Booth School of Business, and Pete Klenow, Professor of Economics at Stanford University. it was done. (Note 1) Adobe expects $1 in $4 to be spent online during the 2021 holiday season (November 1-December 31). It is indexed to the National Retail Federation's (NRF) total retail forecast, which includes over-the-counter sales. ■About Adobe Experience Cloud Adobe is redefining Customer Experience Management (CXM) with Adobe Experience Cloud (https://business.adobe.com/jp/). Adobe Experience Cloud is the industry's only comprehensive solution that includes digital content creation for experiences, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands consistently and continuously deliver engaging B2C/B2B/B2E experiences across all touchpoints and channels, creating a unified, secure and scalable digital foundation. allow it to be built. Adobe Experience Platform, part of Adobe Experience Cloud, is the first real-time platform for CXM. The open and extensible Adobe Experience Platform connects data across the enterprise, enabling real-time customer profiling and enabling across Adobe Experience Cloud solutions. ■ About "Adobe" With the mission of "digital experiences that change the world", Adobe supports corporate and individual customers to provide excellent customer experiences with three cloud solutions. CreativeCloud (https://www.adobe.com/jp/creativecloud.html) offers over 20 desktop and mobile apps and services for photography, design, video, web, UX, and more. Document Cloud ( https://www.adobe.com/documentcloud.html ) makes it easy to create, edit, share, scan and sign digital documents, securely exchange and collaborate on any device. can go to Experience Cloud ( https://www.adobe.com/us/what-is-adobe-experience-cloud.html ) powers content management, personalization, data analytics, and commerce for customer loyalty and long-term enterprise We help deliver superior customer experiences that drive significant success. Many of these products and services use Adobe's artificial intelligence (AI) and machine learning platform, Adobe Sensei (https://www.adobe.com/jp/sensei.html). Adobe Corporation is a Japanese subsidiary of Adobe Inc. of the United States. In the Japanese market, in order to promote digital transformation that unleashes people's creativity, we aim to realize a happy digital society that resonates with the heart, connects society, and is based on the vision of "mind, dance, digital." For more information about Adobe, please visit our website (https://www.adobe.com/jp/about-adobe.html). © 2021 Adobe Inc. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. has information for members of the media.

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