Apple's people's kids
―― Last year, NTT DOCOMO made a pioneer in “Kake Hodai” and a flat rate, but this time it is an impression that you started from au after a long time.
Tanaka: First, the word "homogenization".When I first say the announcement of the financial results or something, I'm certainly heading in that direction, but when I say that everyone is the same, it's a bit annoying.In fact, the bundle (set discount) with the fixed line was started in March 2012.It is said that NTT's wholesale (Hikari collaboration) was caught up, but I can talk a little because I can speak for one hour.But for example, the Puri Paid Card "au Wallet" started in May 2014.Softbank provides late, and DOCOMO has no prepaid (credit DCMX started in 2006).
Under such circumstances, last year's flat rate has been considered for a long time.I thought it was an Ikan, so I decided to do the "Super Kakeho" that I had been preparing for a long time to become a new service leader.
There are voices saying "I do not call so much" or "do not call" for the fixed price of the "2700 yen" so far, and the reputation is not very good in our own surveys.
When I became president, I changed the au logo, but in the company, if I did not go to a high position in the position of "innovation" and "customer viewpoint", I will not position it here (while showing the materials).I don't think it should be.In the past, in the innovative part, SoftBank was said to be Softbank, and the customer -related part was said to be DOCOMO, and au was said to have no characteristics.(Based on innovation and user perspective), we have provided services and so on.However, the audio flat rate was a bit out.I was preparing itself ...
―― Super Kakeho is up to 5 minutes per time, and there are no restrictions on the number of transmitted times, but I think that the idea of restricting the number of transmissions was also considered.
Tanaka Yes.The price reduction of 1000 yen has too much impact.So I chose up to 5 minutes.Almost 90 % of the calls are fine.Long calls are often addressed to families.So it is not the limit of 5 minutes.The price of 1700 yen can be covered with this.
I think the needs are the number of transmitted times.By the way, it is in western Japan that the phone is often used.So, if you introduce a flat rate, the west will decrease (laughs).I wonder if Okinawa was the longest in the call time.There is an indicator called mou (Minutes of USE).
――It has such a difference depending on the area.
Mr. Tanaka That's right.So, I thought it would be okay (even for 1700 yen).The price reduction of 1000 yen has an impact.I decided to do a new Kakeho during the summer vacation.I wonder if it was late August.
But what about data?I wondered what about 3 to 4GB, and when I examined it inside the company, it was a contract from "5GB" at first.Certainly, "5GB" is safe (in terms of performance).But that's not the case.It is unacceptable, and it may be critically accepted (when the total price rises).There is a cost of system renovation to set a new "4GB plan".Based on that point, I have to go with the "3GB plan".CM will be broadcast from today (September 18), and this commercial was also produced in a short period of time.