Ask President Ishida Current status of tone mobile from the aim of the new smartphone "TONE E21" to the impact of price reduction competition: Ask MVNO (page 1/3)

　Tone Mobile, a freebit umbrella Dream Train Internet, launched the latest model Tone E21 in April.This is the first time in about a year.The company uses a terminal that has been customized to the base model of ODM (Original Design Manufacturing) and its own design terminal according to the timing, but Tone E21 was developed with the latter model and has been developed with a full scratch.The feature of the model is that it supports the new function "ONE Messenger" and "One Drop" while improving the specifications.

　Prior to the introduction of this terminal, the tone mobile has been free of the "090/080/070" voice call, which was offered as an option for 1045 yen (tax included, hereinafter).Originally, the company provided a plan to use data communication excluding videos and the like for 1100 yen per month, but only IP phones were included here.With the free voice call options, not only the service has been expanded, but it also makes it easier to accept users on MNP.

　Where is the aim of the tone mobile introducing a new model?Also, is there any impact on the company's price reduction competition over the last few months?We talked to Hiroki Ishida, CEO and CTO of Frebit, CEO and CTO.

TONE E21 is a terminal developed with a full scratch after a long absence

――First of all, I would like to hear from the story of the new model.Can you talk from the aim of introducing TONE E21?

Returning to Mr. Ishida (from the CCC umbrella), Ton Mobile will play a role as a showcase for freebit 5G.Compared to before, technical resources can be several times.5G has been SA (standalone) from NSA (non -tandalon), and it has been about three years until it becomes full -scale.I think about how to create a SA world as a 5G lifestyle from a freebit perspective.

　Smartphones come from different places, not extensions from mobile phones.The aim is an invisible (invisible) computer, which is a smartphone (smartphone).In the freebit, we are using more and more computer processing in the gateway called MVNO core data center.One purpose is to verify what to do by combining a smartphone.

　TONE E21 is based on the concept of users of all generations that can be used everyday.Since TONE M15, it has been made with full -time clutched terminals after a long time, and it has been possible to have excellent hardware engineers in the company.ODM's grip has become a completely different dimension than before.I think we have been able to pursue the shape and performance we are thinking to the last minute.

　At the time of TONE M17, we used the terminals of Fujitsu (Connected Technologies, now FCNT) to children in marketing.Until then, children and seniors were half and half, but marketing has reduced the proportion of seniors considerably.Seniors are their specialties, but if they market with media like television, they must narrow down somewhere.After about three years, I used a new marketing method, and aimed from both software and hardware that all generations can be used everyday.

――Why did you develop your own in -house instead of ODM?

This is because Mr. Ishida's GPU is used and the driver improves, and I wanted to raise the specifications of the terminal itself a little more.It was always a middle row to a middle, but I wanted to go up a little more.I wanted to bring it to a different place, including the amount of memory and storage.By reviewing this function and reviewing the score of the parts, that price was realized.

　We had many software engineers, so we were proud to do something with software.Until now, I often made reference models based on the reference model, but compared to major companies, the number of terminal procurements is limited.One step ahead, when I tried to create a terminal for all three generations, it was a necessary process.

　As a result, Tone E21 performs all the processing of "pre -5G", and the sensors are actively moving.There is a desire to manage the world where the isolation (division) progresses depending on the filter such as search engines, and I think that the first stage to solve it is visualization.The dashboard is a function for that, visualizing the position of the position and the category of the site you are looking.GPS information and cocoa scanning, and in the next version, cocoa dense places will be plotted on the map.

What is the "pre -5G" that tone mobile?

――I think the terminal is not 5G compatible, but what does the word pre -5G mean?

I thought that only Ishida's 5G benefits would be felt first, so I use virtualization technology on the exchange side and use slices for low delay.Of course, I can't do a complete low latency yet, but it's a pre -5G that has plotted how far I can do it now.

―― For hardware, there is no FeliCa equipped with Tone M17.Wasn't there much need?

Mr. Ishida TONE M17 was the highest in terms of price, but it was less than 10 % looking at the usage of FeliCa.Now that there is a barcode (QR code) payment, it may be better to make it easier to get it.

関連記事