First in the industry! An epoch-making wine shop & bar with a wine diagnosis service is born! "Wine @ EBISU" opens on February 14, 2022

-Realizing "a new experience to find a wine that suits your taste" in Ebisu, Tokyo by personalized wine diagnosis-

Broadedge Wearlink Co., Ltd. Broadedge Wearlink Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Eiyuki Maruoka, hereinafter our company) finds his taste in Ebisu, Tokyo by personalized wine diagnosis, tasting and purchasing. We will open an experience-based shop & bar "wine @ EBISU" on February 14, 2022 (Monday). "Personalized Wine Diagnosis" released at the same time diagnoses the taste and tendency of red wine and white wine from a smartphone using an original algorithm. Instead of asking a technical question about wine, you can make a diagnosis simply by selecting the tastes of things that you are familiar with, such as chocolate, fried eggs, and the aroma of flowers. Based on the diagnosis results, we will take on the challenge of new initiatives that are not traditional wine shops and bars, such as purchasing wine in the store, drinking it at the bar as it is, or purchasing it at the official online store. Have you ever felt that "wine is difficult"? According to a survey (* 1) conducted by Mikuni Wine Co., Ltd., more than half of the respondents answered, "Have you ever been confused by being given a wine list at a restaurant?" "Yes" (22.0%) or "Yes" (30.0%). On the other hand, the consumption of wine is increasing year by year, and it has increased about 1.5 times from about 10 years ago to the present (* 2). Wine is not only drunk in restaurants and taverns when eating out, but also in supermarkets and convenience stores, and has become a well-established daily drink. From the above background, we have a web service that allows people who do not know wine to easily check their tastes and find wines that suit their tastes, and a wine shop & bar where you can actually sample and purchase wine. I planned. (* 1): From the fact-finding survey on wine by Mikuni Wine Co., Ltd. (* 2): From the wine reference materials of Mercian Corporation wine @ EBISU (https://ebisu.shop.wine-at.jp) Based on the "Personalized Wine Diagnosis" on your smartphone, you can propose wines that suit each customer and experience tasting and comparison of wines at a sommelier lecture. At the store, there are about 800 kinds of wine carefully selected by the sommelier, and you can always sample more than 30 kinds of wine from 250 yen / 20 ml (excluding tax) per cup. Wines personalized by each user in the wine diagnosis can also be purchased on the spot.In addition, the official online store (we also develop products linked with it, so even if you are uncertain about purchasing at the store, you can carefully consider it at home before purchasing. Also, the OMO store that combines online and offline As (Online Merges with Offline), the next generation that has never been seen in conventional wine shops, such as checking the product details by reading the QR code displayed on each wine in the store, which has about 800 types, with a smartphone and making payments at self-checkout. We will provide a wine shop / bar experience. ① Use your smartphone to perform a personalized wine diagnosis that shows your taste at wine @ KARTE (https://karte.wine-at.jp). ② Diagnosis result After checking the chart by yourself, you can sample the wine that suits your taste. ③ For the wine you have tasted, you can register the wine rating in your chart on a 5-point scale. You can update your taste. ④ Check the wine that suits your taste, and if you find a wine you like, you can buy it at the wine shop. ⑤ You can take the purchased wine home or take it home. You can decide on a restaurant to bring wine at wine @ BYO (https://restaurant.wine-at.jp) and bring it in as it is (BYO). * You can also experience only wine tasting. You can purchase wine without tasting. * A separate carry-on fee is required to bring it to the restaurant. 〇 Personalized Wine Diagnosis By answering 15 simple questions (about 3 minutes) on the WEB. , "Your favorite wine" can be easily diagnosed. The unique algorithm used for wine preference diagnosis is developed by experts who are familiar with both technology and wine, and personalized wine recommendations for each user. For wine recommendations, we have developed a "match degree" as an index unique to this service, and the match degree is based on the world's wine data and each user's wine evaluation, and the user's taste and taste of wine. ○ AI updates tastes In this service, when the evaluation of the wine actually drunk by the user is accumulated, AI analyzes the user's taste and further optimizes the taste. You can make the most of AI functions By using it, you can create a unique personal chart that continues to grow every day. ○ Wine taste map In this service, we have developed a wine taste map to express the complex taste of wine in an easy-to-understand manner. The wine taste map classifies wines from all over the world into 13 types of white wine, 13 types of red wine, 4 types of rosé wine, and 8 types of sparkling, and color-codes them with colors close to the image of each taste in order to visualize information in an easy-to-understand manner. bottom. Taste maps make it easy for users who are not familiar with wine to express their wine preferences. The wines handled by wine @ EBISU are carefully selected and selected by the sommelier according to the following four concepts. In addition, the prices of the wines we handle range from 1,700 yen to 200,000 yen, with a particular focus on the price range of 3,000 yen to 5,000 yen. ○ Wine selection concept 1. Diversity: Select flexible production areas and varieties that cannot be done by conventional wine shops, centering on 38 taste types 2. Originality: The essence of wine itself, without being bound by the frame of name and authority Select by identifying the value (completeness and deliciousness for the price) 3. Paring: Easy to use with BYO, especially conscious of pairing with food. In addition, select wines that will not get tired even if you drink one bottle with a small number of people. New York, Portugal, China, etc.) are also selected. ■ Official name: wine @ EBISU ■ Opening date: February 14, 2022 (Monday) ■ Business hours: Weekdays: shop 12: 00 ~ 21: 00 / Bar 17: 00 ~ 21: 00 * Fri until 22:00 Sat: shop 12: 00 ~ 22: 00 / Bar 12: 00 ~ 22: 00 Sun / Holiday: shop 12: 00 ~ 18: 00 / Bar 12: 00 ~ 18: 00 * Business hours may change due to requests to refrain from eating and drinking due to priority measures such as prevention of spread. ■ Regular holiday: Tue ■ Address: 1-4-12 Ebisu Minami, Shibuya-ku, Tokyo 150-0022 Iwatoku Building II 3F ■ Instagram: https://www.instagram.com/wine.att/ ■ Facebook: https: //www.facebook.com/wineatt Company name: Broadedge Warelink Co., Ltd. Representative: Eiyuki Maruoka Location: 20-5 Daikanyama-cho, Shibuya-ku, Tokyo 150-0034 Reid-C Daikanyama B1 Corporate site: https://warelink .jp /

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