Japan has become poor due to deflation for 30 years

Japan's largest 100 -yen shop brand, Daiso, has expanded around the world.The selling price is 100 yen (the current price is 110 yen for increasing the Japanese consumption tax), but other countries are not.

Photo = Getty image bank

The price of US Daiso is 1.$ 5 (165 yen at yen).China exceeds 100 yen, including 10 yuan (about 170 yen), 40,000 Vietnam (about 193 yen), 60 baht in Thailand (about 200 yen).Only Korea is less than 100 yen.It is 94 yen if Daiso's uniform price 1000 won is converted to Japanese yen.◆ “I can't eat luxury tuna, snow crabs” Even if you look only at the price of “Big Mac” used to compare the world's prices, Japan's prices are significantly low.The price of Japanese big mac, which was 370 yen in 1990, is currently 390 yen.It hardly rose for 30 years.On the other hand, in the last 30 years, the US big mac price is 2..2 to 5.To $ 66 2.5 times, China is 8.5 to 22.4 to the yuan 2.The price has risen by 6 times.According to TV Tokyo, Japanese salaried workers are on average 649 yen (about 6680 won).The average of $ 15 in New York (approximately 17,610 won) and half the average of 60 yuan (about 11,000 won).Japan's third largest economy has become poor.According to the Economic Co -operation and Development Organization (OECD), if 1997 was set to 100, the salary level in Japan was 90 at the end of last year..It went down to 3.South Korea was 158, the United States and the United Kingdom were 122, 130.While the salary of Koreans increased by 58%for 23 years, Japan decreased by 10%.The monthly salary has decreased, and Japan's proud esophageal culture is also atrophy.Japanese who eat tuna as the best sashimi consume 25%of tuna caught around the world.However, most recent highest tuna is for China and Southeast Asia.This is because Japanese fisheries are always defeated in the finest tuna auction.Maruha Nichiro, a Japanese food manufacturer that imports high -quality ingredients, has decreased by 60%in nine years.President Ken Ikemi told the Nihon Keizai Shimbun, saying, "If a Japanese food manufacturer loses to emerging countries such as China in high -end food auctions, it has become a hot topic until 10 years ago."Japanese food manufacturers are being pushed in auctions because there are not many Japanese restaurant chains that buy back ingredients.For 30 years, the income level has been flat, so Japanese restaurants cannot raise their selling prices with concern that their customers are far away.Instead, wholesalers have to try to lower the purchase price even in a single money.Even though the supply price jumps, it is not possible to increase the purchase price, so you cannot win in auction.The price of snow crabs, which has increased in demand worldwide, is 2 in 10 years..It rose 5 times.It is a flower of Takamine for many Japanese.Really good tuna and snow crabs have a higher income level, 2.It is sold to China and Southeast Asia, which is happy to buy and eat even if you add 5 times.Instead of a low price, the ingredients that drop in quality are for Japanese.This is why Japanese distribution experts sigh, saying, "Japanese people can no longer eat luxury tuna and snow crabs."◆ Japanese people are looking for cheap products for 1 yen, as the global service does not increase the salary of "poor Japan".Each company survives to reduce the selling price even for 1 yen.An example of the Japanese consumer market that kills 1 yen is the growth of the “100 yen shop”.The 100 -yen shop is currently the only growing market in Japan in Japan.In Japan, not only Daiso, but also Ceria, Candu, and Watts are fighting intensely.In addition, it has expanded to a 100 -yen shop to a major distribution company that is trying to escape from the sluggish growth.As prices in Japan have not risen for 30 years, prices in other countries have steadily rising, and Japan's relative poverty has been further increased.Foreigners visiting Japan say, "Japan's price has been a long time since the old story."Apple's latest iPhone price is 45%of the Japanese average salary.Americans can buy 25%of monthly salary.In 2009, Japanese people were able to buy an iPhone with a salary of 20%.Global services that take into account "poor Japanese" also appear.The annual membership fee of the US and the American Amazondot.com Prime members in the United States and the UK, is 13,000 yen, 12,000 yen, more than twice as that Japan (4900 yen).Recently, the expression "double price", which often appears in economic magazines, also expresses the consumption gap between Japan and overseas.A double price refers to a phenomenon that foreigners and Koreans consume at different prices.The Heritage Room, which was opened in 2019 by Japan's finest hotel Okura, exceeded 70,000 yen per night.Nevertheless, it was always full of foreign tourists before Corona.Many foreigners find it cheap for the finest hotels in the developed country of the country.Conversely, a business hotel for around 5,000 yen overnight is a Japanese occupation.A Japanese man in his thirties said, "We mainly use business hotels, which are cheap not only for business trips but also for family trips."Prices that do not rise have been reduced to the national competitiveness.Now, in the Japanese anime industry, there is a growing sense of crisis that Japanese works that are recognized worldwide are less likely to come out.This is because animated human resources are leaking to China.According to the Japan Animator and Director Association, 54 of the Japanese animator.7%cannot earn 4 million yen a year.It is much lower than the average private company, 4.36 million yen.It is a statistics of an animator belonging to a large and medium -sized production company who joined the association.The treatment of the animators belonging to the middle and small and small production companies that have not joined the association is more miserable.Chinese anime production companies offer monthly salary of 500,000 yen or more and welcome Japanese animators.The number of local animation production companies in Japan, which was invested in China Tencent, has increased tripled in three years.Super -large information technology (IT), such as Netflix, Disney, and Tencent in China, is also delaying production costs.Japan's animation production costs have fallen to 70%of US and Chinese video streaming companies.◆ Although the cost has risen significantly, companies who cannot easily pass on the price and have increased the production unit, but cannot easily raise the selling price are suffering from poor business performance.Raw materials prices have soared globally, especially Japanese manufacturers that import raw materials are screaming.In October, the corporate price index, which indicates prices for companies to procure raw materials, is 8 year -on -last month..It rose 0%.This is the maximum width in 40 years since 1981.On the other hand, the rise rate of the consumer price index in September is 0..It was 1%.September standard companies rose by 51%, but the final finished product price is 2..It stopped to 9%.No matter how much the cost increases, it means that companies could not increase consumer prices.The vicious cycle that does not increase wages because the profit does not increase and the wage does not increase, so the vicious cycle does not increase yesterday is not yesterday.According to the Ministry of Finance in Japan, Japan's personal consumption has decreased by 58 trillion yen in 20 years since 2000.It exceeds 10%of Japan's annual gross domestic product (GDP).After Prime Minister Shinzo Abe took office in 2013, the Japanese government has been funding for nearly 10 years.However, deflation, which does not rise in prices for a long time, does not fluctuate.After the collapse of the bubble economy in 1990, the Japanese economy has not escaped from the deflation swamp for 30 years.At the time of the inauguration of 2013, the Bank of Japan, President of the Bank of Japan, stated that "increased prices will be raised to 2%within 2-3 years."However, in April this year, he said, "It is not possible to achieve 2%of the price increase rate target by April 2022."Reporter Tokyo -Chung Young -hyon -hyon -hyon -hyong -hyo HUGH@HANKYUNG.com