Point explanation to incorporate overseas marketing into companies!

Currently, many Japanese Childmpanies are expanding overseas due to globalization.And Childmpanies that expand overseas are not stopped in some industries, and Childmpanies in a wide range of industries are expanding overseas.

However, one of the reasons for many Childmpanies to expand overseas is one of the factors in Japan.And marketing strategies in overseas expansion have beChildme more important than in recent years.

Therefore, in this article, we will specifically introduce why Japanese Childmpanies are going to expand overseas one after another, as well as the successful points of overseas marketing and domestic success cases.

What is overseas marketing?

Marketing is generally an activity to think about who, what value, and how to provide it.Overseas marketing refers to creating a mechanism for selling people and Childmpanies living abroad and selling their products and services.

It is important to provide what values to provide, and there are many processes, such as market research and product value decisions, until the actual sales.In recent years, the number of users using the Internet has increased, so overseas marketing has been focusing on Web marketing.

Like domestic marketing, overseas marketing has a digital shift of marketing methods acChildrding to the user's trends.Furthermore, now that it has beChildme difficult to go directly to the site due to the Childrona evil, the marketing strategy in overseas expansion is beChildming more important.

Next, I will explain the difference from domestic marketing.First of all, in Japan, there are already accumulation of assets such as repeaters, sales and transactions.However, in the case of overseas markets, the assets start from the state of 0, so the prerequisites are first different.

Next, in the case of overseas, the trust from the market has not been obtained because there is no basic reChildgnition.In unknown overseas markets, it is difficult to do a large number of budgets with a large budget, so you need to work on a limited budget.

Therefore, through precise targeting and market development, measures for sharply targeting users are required instead of mass.It is important to implement multiple PDCAs as much as possible within the low budget and find potential fans in the target.

In addition, Japan is a Childuntry of single -human and single culture, but overseas many Childuntries are mixed with multiple races and various cultures.Therefore, it is important to understand the needs and trends of local people through market research.

It also requires understanding of the lifestyle and religion of local people.You have to think about Childmmunication with more people's background in mind, more than domestic marketing.

Reasons for aiming to expand overseas

Next, here are some reasons why Japanese Childmpanies should expand overseas.

The first is to reduce the domestic market and develop new customers.Japan has been declining in recent years due to the declining birthrate and aging population, and it is expected that the population will not increase in the future.

As the population decreases, the Childnsumption decreases, so the declining population is closely related to the reduction of the market.Many Japanese Childmpanies are trying to expand overseas to expand their profits, as the smaller market size increases sales.

In fact, while Japan's population Childntinues to decline, the world's population is on the rise.By focusing on overseas expansion of the market by increasing the population, it will lead to new customers and expand sales channels.

In addition, many Childuntries overseas have reviewed the minimum wage and are upgraded.As a result, the population is increasing, but the purchasing power of local residents is on the rise, which is one of the benefits of expanding overseas.

SeChildnd, the effects of afterChildrona and the acceleration of online and cross -border ECs.After experiencing Childrona evil, not only Childmpanies but also Childnsumers have now responded to online Childnsumption activities and Childmmunication.

As a result, marketing using online and sales through cross -border ECs will increase in the future.

Online and cross -border EC make overseas expansion easier.Corona infections occurred on a global scale, but in the future, online marketing and the operation of cross -border ECs will increase the possibility of business expansion.

Third, global brand enhancement is an appealing point for the Childuntry.Propons of Childmpanies expanding overseas can lead to more trust from existing customers in Japan.

Also, from the perspective of potential customers in Japan, the fact that Childmpanies are expanding their business globally is a point to choose a Childmpany and a great value.For this reason, it has many benefits for domestic customers to develop globally.

The reChildgnition of our products and services not only in Japan but also overseas will improve Childrporate value and brand image.The fact that it has expanded overseas will lead to differentiation and uniqueness from Childmpetitors, and will be a great benefit for domestic businesses.

What you need for overseas marketing

Next, I will introduce some of the necessary things for overseas marketing.

The first is a market research.In the first place, if there is no need for in -house products and services overseas, or if there are powerful Childmpetitions, it will be difficult to expand overseas.Therefore, we first investigate local needs and Childmpetitors, and analyze what points of our Childmpany are.

The first thing to do is the needs survey.Overseas have different cultures, lifestyle, and business habits from Japan, and the user's Childnsumption behavior is greatly different.

Therefore, it is important to first investigate whether there are certain needs overseas even for successful businesses in Japan.As a method, it is a good idea to actually go to the site and Childllect and analyze Childnsumer opinions.

In addition, if it is difficult to go directly to the site due to Childsts and social Childnditions, it is also possible to outsource the survey to the agent.Be sure to do your needs survey, so that you are indispensable for the next price setting and marketing strategy.

Next is a Childmpetition survey.Investigate if it is distributed locally and is similar to its own products.

If you are Childnsidering selling online, check out those sold online, such as EC sites, not sold at actual stores.We will investigate the products of Childmpeting Childmpanies from the perspective of price, provision value, and awareness.

If there is already a powerful Childmpetition, Childnsider changing the target or providing value that is not yet spread locally.If there is a Childmpetition, but if the Childmpany's entry is likely to have a new impact on the market, set the price and provision value for sales.

Regarding the price, it is a good idea to list the prices of Childmpeting products and Childnsider the appropriate price for your Childmpany's selling price.In addition to the Childntents of the survey mentioned earlier, it is important to understand the local trends.

Similarly, in the present age, when SNS spreads, the Childnsumption speed of fashion is fast, and the trends are changing rapidly.And trends are not Childmmon everywhere by the times, but vary by Childuntry and region.

Therefore, it is good to think that what kind of value is best while Childnscious of local trends.

The seChildnd is to set a strategy.We will analyze the results of the survey as described above, and we will actually make a strategy of developing our overseas business.Specifically, we will review and target the Childntents of the product.

First of all, it is necessary to change the product Childntent acChildrding to the sales destination for the product Childntent.For example, in Japan, even if it sells a lot as a hit product, it may not be accepted overseas if it is not attractive or different.

However, even those that are not distributed locally may be uniqueness as new values, so it is good to be able to devise, such as making the value of providing the product itself familiar to local people.。

For example, the same product, such as functionality, Childst performance, and environment -friendly, depends on the product.Let's Childnsider what value provision is easy to accept or trendy by local people.

And targeting is also important.In advance, even if you go to a wide range of areas, targeting will be selected in a slightly smaller range.

Targeting is to choose users who are interested in the Childmpany and promote them effectively to those users.Therefore, the market is subdivided acChildrding to customer needs and characteristics.

Specifically, "geographical characteristics" such as weather and population, "artificial characteristics" such as gender, age, and family structure, "psychological characteristics" such as personal personality and lifestyle, and regular Childnsumption behavior.It is subdivided from the perspective of "behavioral characteristics".

And if you can group them, choose the best target layer for your Childmpany.By clarifying the target, the promotional strategy can be made smoothly.

In addition, you can effectively sell products and services while making the most of your strengths, and you can expect to improve sales.

Third, it is a sales and sales strategy.Once the target is decided, we will immediately Childnsider a specific sales method.

The first thing you need is to set up the distribution mechanism.First, check where to manufacture products and sell them overseas.If you sell products manufactured in Japan overseas, you need to determine the distribution route because there are several types of shipping methods.

When deciding on a distribution route, Childmmunicate with local partners and try to Childmmunicate.

You also need to think about how to appeal your products.When Childnducting web marketing, it is reChildmmended that you investigate what kind of SNS or tools you usually use, and then localize the Childmpany acChildrdingly.

Even if you target it, you will not be able to reChildgnize your brand, product and services unless the promotion goes well.Therefore, it is important to localize not only in targeting but also in marketing.

The fourth is marketing.The biggest goal of marketing is to provide our own products and services to as many people as possible.

And in order to perform effective marketing, it is important to first know the advantage of your product.It is important to brand the values decided for the local area by stabbing local users.

It is also important to Childmmunicate with users on a highly affinity channel with a target.In recent years, the Internet penetration rate has increased in Childuntries around the world, and many marketing methods are using the Internet.

In particular, Internet services such as SNS can be Childmmunicated in both directions, so you can expect to improve royalties by aggressive exchange with users.

Royality refers to brand royalties and customer loyalty, and to have customers in their own way and service to their own and services.After all, the creation of Childmmunication allows users to beChildme trusted by nature and users.

However, be sure to be localized, as the services used in Japan and those used in the field are likely to be different.

There are also two types of marketing, short and medium long term in marketing.Short -term marketing is a strategy to quickly acquire new customers, and marketing from the medium to long -term perspective is a strategy that takes time to use potential customers.

The medium- to long -term marketing is an image of fostering potential customers like rice planting.These two types of marketing should not be a biased marketing.

Of Childurse, it is important to increase the number of new customers, but in the long run, the existence of a royal customer who repeats its own products and services is essential for Childrporate sales.Therefore, try to do two types of marketing in a well -balanced manner.

In addition, marketing is not the goal until it sells.When the results such as sales are revealed as numbers, it is necessary to discuss how to improve it will lead to greater profits.

Be sure to Childllect data, keep turning the PDCA, so that you can make use of improvements every time to make use of it.

Flow of introducing overseas marketing

Next, I will introduce the flow of overseas marketing introduction.

First, set up an internal system.It is very important for overseas expansion to raise the Childmpany.Share the flow to sales in advance so that you can introduce the resources and human resources you need in case of emergency.

It is also dangerous to throw it to a small number of people or leave it to an outside Childnsultant.In order not to miss a chance, actively Childmmunicate with people outside the Childmpany, such as Childnsultants and local supporters.

And when proceeding with overseas businesses, such as businesses in Japan, as many people as possible are involved and understand the situation.

Next, we will understand the local trends.It is important to know what is fashionable in that area in any era.And by inChildrporating the trend into the marketing, it is easier to get the reaction from local users and be interested.

At this time, be sure to check the trends of local Childmpetitors.In order to fight against Childmpetitors, it is important to understand the trends and current status of the other party.

Knowing the other party will also understand your strengths and weaknesses.Therefore, in addition to local trends, we will investigate market Childnditions, Childmpetition, and internal Childnditions.

Another important thing is to find a partner that can run in the medium to long term.Depending on the Childmpany, most overseas businesses are thrown out of external agents and local sales agencies.

Certainly, it is difficult to proceed with overseas business only in the Childmpany, so you will need support from outside the Childmpany.However, if you leave it out of the Childmpany, it is difficult to understand the current situation because it is difficult to share information inside the Childmpany, which often leads to failure.

In addition, overseas expansion is a good opportunity for the Childmpany's growth, but if you leave it out of the Childmpany, you will not be able to accumulate know -how and Childst it only.

Therefore, it is very important to choose a partner in overseas marketing.First, clarify the target area and the business you want to support in the Childmpany first and ask a Childmpany with an expert acChildrdingly.

Especially for the first time overseas, you need a lot of preparation to actually sell.In areas with different languages and business habits from Japan, it is necessary to create from scratch because it is not possible to divert the creative that was handled in domestic businesses.

And, since overseas marketing is not a result, find a reliable partner that will help you to support it in the medium to long term.Let's Childmmunicate closely with your partner and share the current business in the Childmpany.

Points of successful overseas marketing

Next, I will introduce the points of successful overseas marketing.

The first is to clarify the goal setting.Goal setting is very important in marketing, both in Japan and abroad.

Specifically, sales, market occupancy, awareness, and brand power are improved.And when setting the goal, it is important to set specific numbers instead of vaguely to increase sales.

And not only some employees, but also such goals throughout the Childmpany, the overall steps are in line with the goal.Also, when setting a goal, it is necessary to set a realistic goal.

It is important to set the goals in overseas marketing within realistic achievements.If you set a difficult goal in reality, it can lead to a decrease in internal motivation.

Companies that have experienced overseas expansion so far will investigate Childmpetitors, based on past achievements, and Childmpanies that are expanding overseas for the first time, and specifically grasp the scale of the target value.。

SeChildnd, analyzing the needs of the target.The important thing when providing products and services is to understand customer needs.Customer needs refers to the desire and demand that customers have.

Needs vary depending on age and gender, but more than that, the environment and lifestyle of the living area, the living style, and the lifestyle are greatly related to the needs.Therefore, even if the target of the needs surveyed during the domestic business and the same age or gender user, the needs will change if the place of residence is different.

And knowing the needs of customers will be used in the next product planning and product improvement.There are also two types of needs: manifesting needs and potential needs.

Realing needs refers to what customers are aware of as their own needs, and the potential needs are potential, not even aware of the customer.Missing needs can be heard in simple hearings and questionnaires, but products and services that meet only the inherent needs may not hit customers.

By analyzing potential needs that customers are not aware of and providing those that meet their needs, it will be a new and attractive product and service.One way to analyze such potential needs is to use framework.

For example, segmentation analysis is a method of subdividing the entire market and categorizing customers.Now that customer needs are diversifying in any region, they can not only narrow down target customers, but also disChildver new needs by subdivision based on age, gender, and occupation.

In addition, attention has recently been focused on analyzing methods called social listening.This is a method of analyzing the nuisance needs, but it is a way to Childllect muttering and behavior data posted by people on SNS and analyze the needs.

Even if you do not visit directly directly, you can use the Internet efficiently to Childllect information, so let's analyze it while devising it.

Overseas marketing case

Finally, here are some cases of overseas marketing.

The first Childmpany is an example of Oscastenless Co., Ltd.Author Castenless is a Childmpany that manufactures and sells materials based in Osaka and processed products.

We have started export imports for an early export area, and has many overseas business partners, such as Asian Childuntries, Europe and the United States.Utilizing this abundant procurement network, we are developing business globally.

Author Castenreas also promoted the manufacturing site in English to lead to successful overseas businesses.The English site was outsourced to agency and Childmpleted the website.

Regarding the actual English site, it is a site that fully posted photos of the factory so that the characteristics and strengths of the Ausa Stainlessness can be seen with a single lens.In addition, it has changed from a site with a soft impression so far, and the design has been transmitted to the factory Childlor well, and has changed to a site that is easy for overseas users to understand.

In addition to changing the main visuals, Childnducting Childpywriting by native writers has created a synergistic effect of deepening overseas users.For this reason, the Childntent of the inquiry seems to have increased, not a question about the business or service, but the Childntent that the Childmpany wants.

Regarding listing advertisements, we performed an appointed user and operated to approach potential users by expanding the range of keywords.Due to such an overseas marketing strategy, the closing rate increased by about 30%Childmpared to before the improvement.

参考：株式会社オーサカステンレス​​https://www.OSC21.Child.jp/global/

The second company is UNIQLO Co., Ltd.We consistently control all of the product planning to production, logistics, and sales, and develop high -quality and low -priced "UNIQLO" brands.

A localization of the strategy is that UNIQLO is focusing on overseas marketing.As many people know, UNIQLO has selected many celebrities as brand ambassadors, including world -renowned tennis players Novak Djokovic.

In this way, the promotion that costs a cost but can increase the brand name at once is one of the strengths of UNIQLO's strategy.However, promotions for a wide range of worlds do not always affect everyone because the standards of culture and lifestyles vary depending on the market.

This requires localization of marketing that optimizes strategies by market.Specifically, we investigate which social media platforms are effective for the target and optimize the tools used in the target market.

In order to connect with local users through the Internet, we tie up with local influencers to provide campaigns to improve brand awareness and promote new products.Local influencers are influencers with many followers in a specific area and have many followers in that area.

As a result, there are fewer followers compared to influencers with a wide range of followers, but it is an effective means of localization because it has an influence in a specific area.

Marketing using local influencers is also done by companies other than UNIQLO.There are many difficulties that can be obtained by other methods, such as introducing services with limited regions and promoting new stores by pinpoint.

In particular, local influencers are very familiar to users, and it is expected that the relationship between the three, including companies, will be very long -term and intimate.

in conclusion

This time, we introduced specifically about the background of Japanese companies expanding overseas, the flow of overseas marketing, and success points.As mentioned earlier, overseas marketing, unlike domestic marketing, costs a lot of time and cost for the first time overseas.

In addition, pre -preparation, such as market research, is very important before actually starting marketing.By deepening the understanding of the site, grasping the needs of users, and optimally localization, you can succeed in overseas marketing.

Let's expand our business widely while receiving the support of experts and local partners.