Masahiro Motoki and UTA become Longines Ambassadors

The ambassador of the Swiss watch brand Longines, which boasts a long history of about 190 years, has won numerous awards both in Japan and overseas, and has continued to take on challenges in his long career, crossing genres and borders. Model UTA who continues to challenge on the stage is appointed. On October 1, 2021, we will release a special video "ELEGANCE IS AN ATTITUDE" featuring Masahiro Motoki and UTA on the theme of "Elegance", the philosophy of Longines. In this video, Masahiro Motoki and UTA express "elegance" from their respective perspectives with the concepts of "history," "inheritance," and "innovation." The mature elegance of Masahiro Motoki, which has been spun over a long period of time, and the elegance of UTA, which has a strong will for the future. The genealogy of elegance that has been passed down from generation to generation is beautifully drawn. https://www.longines.com/jp/landing/elegance-is-an-attitude-masahiro-motoki https: / /www.longines.com/jp/landing/elegance-is-an-attitude-uta In addition, Masahiro Motoki will appear in the Nihon Keizai Shimbun on Friday, October 1, 2021, and UTA will appear in the Asahi Shimbun. Appeared in an elegant style wearing the "Longines Master Collection". Furthermore, from October 15, 2021, an interview with Masahiro Motoki and UTA's "elegance" will be released exclusively on Longines' website "Elegance is an attitude". With Masahiro Motoki and UTA as ambassadors, a new page will be spelled out in the history of Longines. -Special video "ELEGANCE IS AN ATTITUDE"-■ "ELEGANCE IS AN ATTITUDE" starring Masahiro Motoki Elegance is pride, intellect, kindness, and the path you have taken. Be proud of what you believe in, be dedicated, and be hard. The elegance of an adult scented by Masahiro Motoki's deeply experienced work and appearance, and the Longines timepiece born from a long tradition of watchmaking are depicted in a fantastic space woven by light and shadow. URL https://www.longines.com/jp/landing/elegance-is-an-attitude-masahiro-motoki ■ Masahiro Motoki Wearing model Masahiro Motoki wears on his arm Is the highest-end model that symbolizes Longines watchmaking technology in Longines' flagship line "Longines Master Collection". Equipped with complicated mechanisms such as moon phase and chronograph function to display the phases of the moon. It is a timepiece that embodies the romance of intelligence, elegance and watchmaking, such as the sunray-processed dial that shows different expressions depending on the light and the elegant shade of blue. ■ UTA "ELEGANCE IS AN ATTITUDE" Elegance is belief, sensitivity, and strength. The way to walk. Belief and boldly challenge towards the future that you believe in. With the light and dynamic UTA's wrist, Longines' timepiece, which shines with innovative watchmaking technology in a simple functional beauty, ticks powerfully. URL https://www.longines.com/jp/landing/elegance-is-an-attitude-uta ■ UTA wearing model Longines' flagship line "shines on the arm of UTA" In the "Longines Master Collection", a model in which the functional beauty of watchmaking stands out in a simple design. A stylish sunray-processed blue dial is coordinated with a stainless steel bracelet that gives a sporty and modern impression. You can enjoy the precise movement of the movement from the moon phase function that shows the phases of the moon and the see-through case back. It is a timepiece that can be used regardless of the scene, from important business scenes to weekends. -Longines Ambassador Profile-Masahiro Motoki Born in 1965. After making his drama debut and singer activity on TV in 1981, he devoted himself to acting from the movie "226" in 1989. "Shiko Funjata" (92) "Departures" (08) "Japan's Longest Day" (15) "Long Excuse" (16) Other individual awards such as the Blue Ribbon Award, the US and Japan Academy Awards Received numerous movie awards at home and abroad, including. He has also appeared on NHK, his special drama "Saka no Ue no Kumo", and the taiga drama "Kirin ga Kuru" and "Fashionable Feelings" (BS4K). He has a unique presence in the commercial world and continues to be supported both in name and reality. UTA model. Born in Tokyo in 1997. He attended an international school from an early age, studied abroad in Switzerland and the United States, and is currently enrolled in a university in Japan. In 2018, he signed with French model agency SUCCESS and made his runway debut at Paris Fashion Week. She continues to take advantage of her height of 190 centimeters, balancing her studies and basketball, and also working as a model in Milan, London, and New York. Instagram: UTAuuuHP: utauchida.com-About Longines-Since its founding in 1832, Longines has been based in Saint-Imier, Switzerland, making the most of "tradition, elegance and performance" to create great watches. It is also the official timekeeper for many global sporting events and has a proven track record over the years as a partner of the international sports federation. With the "winged hourglass" brand logo, Longines is currently a member of The Swatch Group, the world's largest watch manufacturer, with operations in more than 150 countries. <"LONGINES" official website URL> https://www.longines.com/jp/-Longines Master Collection-Timepiece that symbolizes the brand's history and elegance for about 190 years Longines Master Collection A Swiss watch brand with a long history , Longines. The "ELEGANCE IS AN ATTITUDE" campaign, which will start in October 2021, will shed light on the moon phase model of the "Longines Master Collection," one of Longines' flagship models. Beautiful watchmaking technology and sophisticated design, this timepiece is alive with the elegance of Longines' philosophy and the unwavering technology cultivated through the accumulation of history and innovation. The Longines Master Collection, which was born as a proof of Longines' passion for watchmaking, was announced in 2005, and at the same time, the fusion of its design and high technology attracted attention, and it quickly became a representative collection of the brand. rice field. Innovative technology backed by history and elegant and sophisticated design, the Longines Master Collection is a homage to the brand's watchmaking. The type 2 featured this time is a timepiece featuring a moon phase function that is placed with a date circle at 6 o'clock. The caliber is equipped with a Longines exclusive caliber, and you can enjoy the precise movement of the movement from the see-through case back. The elegant blue dial is sunray-processed to reflect light beautifully depending on the angle, giving a dignified yet stylish impression. The chronograph model is coordinated with a blue alligator leather strap, which is similar in color to the dial, for an intelligent and profound design. It is a model that allows you to enjoy the complex functions of a full-scale mechanical watch, including the chronograph function. The 3-needle model is styled with a stainless steel bracelet that gives a fearless impression. The applied index and moon phase give off a clear presence, and the simple functional beauty is finished in a beautiful timepiece. All sizes are 40 mm in diameter, and the size that is familiar to the arm is also attractive, regardless of the wearer or style. The Longines Master Collection conveys the philosophy of elegance to the present while giving off a timeless charm with the brand. Reference number: L2.673.4.92.0, L2.909.4.92.6 Caliber: Self-winding movement L687 (L2.673.4.92.0) 131/4 lignes (Æ30.00mm), 27 jewels, 28'800 vibration / hour L899 (L2. 909.4.92.6) 111/2 Ligne (Æ25.60mm), 21 jewels, 25'200 vibration / hour power reserve: approx. 66 hours (L2.673.4.92.0) / approx. 72 hours (L2.909.4.92.6) Function: hour Small seconds and 24-hour counter at 9 o'clock. Date display with a pointer with a semicircle at the tip. Moon phase at 6 o'clock (L2.673.4.92.0) hours, minutes, seconds, moon phase, date display on subdial at 6 o'clock (L2.909.4.92.6) Case: round, stainless steel, 40 mm, sapphire See-through case with crystal Back dial: Blue "Sunray", Applied index needle: Silver "Polished" Needle Waterproof: 3 bar (30 m) bracelet / Strap: Blue alligator strap, Triple safety folding clasp, Push button opening and closing mechanism (L2.673.4) .92.0) Stainless steel bracelet, triple safety folding clasp, push button type opening and closing mechanism (L2.909.4.92.6) Price: 419,100 yen / tax included (L2.673.4.92.0) 306,900 yen / tax included (L2.909.4.92.6)-Longines Master Collection JAPAN SPECIAL-Longines Released a special set in Japan with a chic black leather strap attached to the type 2 (L2.673.4.92.0, L2.909.4.92.6) that represents the Master Collection. * Sold from October 1st (Friday) to November 30th (Tuesday), 2021. https://www.longines.com/jp/universe/news/the-longines-master-collection-japan-special