Mascot "Bindun Dun" explodes in popularity, manufacturers rush production

Employees rushing to produce BindunDun (provided February 7, 2022). (c)CGTN Japanese

[February 8, CGTN Japanese] Goods related to the mascot character of the Beijing Winter Olympics, “Bindundun,” which opened on the 4th, have exploded in popularity and sold out in many cities. In order to meet the needs of the market, companies that produce related goods are rushing with all their might. [Photo] "Bing Dun Dun" and "Xue Long Long" Related Goods The 2022 Beijing Winter Olympic Official Merchandise flagship store in Beijing is the largest of the official merchandise stores and has the widest variety of products. During the Lunar New Year holiday, there was always a long queue in front of the flagship store, sometimes reaching hundreds of meters. In addition to stuffed animals, commemorative badges, figures, and straps of BindunDun are also very popular. Also, online sales platforms often sold out immediately after launch. According to the person in charge of a toy production company in Nantong, Jiangsu province in eastern China, additional orders were received before the Lunar New Year, and employees were forced to work overtime to prepare for the "bin dun dun" and the Winter Paralympics. It is said that about 50,000 sets of goods related to the mascot "Shueronron" have been produced. The person in charge said, "I never imagined that it would become so popular," and the company plans to rush production from the 8th to meet the needs of the market as much as possible. (c) CGTN Japanese/AFPBB News