2021 In the end of 2021, consumers' willingness to purchase is up to 24 %, which is scheduled to be expended more than last year / SiteCore survey

ECZINE editorial department [Author]

　SITECORE, which develops digital experience management software, conducted a survey on the 2021 year -end sales and consumption trends in two regions, including Japan and the United States.This time, we announced the results of comparing the results of Japan and the United States.

　The result of the survey shows consumers (USA: 1,000, Japan: 1,027) and marketers (US: 400, Japan: 432 people: 432 people: 432 people: Japan: 400, US: US: 1,000, Japan: 1,027).() We clarified the consumption trends at the end of the year and the marketer strategy.

　When asked to the consumer to "check the new colon virus infection status", Japan answered "confirm almost every day" (41 %) "check occasionally" (45 %).On the other hand, in the United States, the answer was "confirm almost every day" (14 %), "check occasionally" (49 %), and it was found that Japan was more likely to check the infection status than in the United States.

　In addition, when I asked, "Do you realize that you've returned to your life before the new Coron virus," in Japan, "Returned completely" (2 %) "almost returned" (12 %).While realizing that the state of life has returned, in the United States, he said that he was "completely returned" (16 %), "almost returned" (36 %), and concerns about recoil and complete convergence.It was revealed that more than half of them realized that their lives had returned to their original state, despite holding.

　When asked to consumers in Japan and the United States, "Is there a plan to celebrate the holiday season of 2021 more grand than last year?" 20 % of those who answered "celebrating grandly than last year".The United States was 60 %, reflecting the status of new colon virus infection at the time of both the United States and Japan.

　When asked to the marketer, "What is the percentage of holiday season sales account for annual sales?", In both Japan and the United States, 66 % accounted for more than 66 %.In Japan, it became clear that the tendency was particularly remarkable among middle -sized and major companies.

　When asked to the marketer, "Is there any issue about the supply chain in the 2020 business," said 87 % of Japan and 97 % of the United States.It is conceivable that the lockdown and emergency declaration of Corona evil affected the production and supply of the product.

　When asked, "How did you work on supply chain issues for the holiday season?") By working on "Captation of the Campaign Start Time" (54 % in Japan, 53 % in the United States), "Implementing a sales plan based on the long -term period of holiday shopping period" (Japan: 50 %, US: 55 %).It turned out that we are taking measures against issues.It is presumed that last year, the expansion of the new colon virus infection has caused measures to be taken to build domestic and local supply chains in general.

　When asked to consumers, "How about spending this year's holiday season compared to last year?" 24 % in Japan and 36 % in the United States are planned more than last year.Answer that there is.The consumption motivation decelerated last year due to the first holiday season due to Corona, but this year became ambitious this year due to the increase in vaccination, the establishment of new purchasing channels such as online shopping, and the normalization of corona evil.It is thought that there are many consumers.

　When asked to consumers, "Do you want to use online in this holiday season shopping?" 36 % in Japan and 43 % in the United States, "Most or all shopping will be done online."did.The number of consumers who use online shopping is increasing due to the restrictions on face -to -face shopping due to the corona evil.

　When asked to Japanese consumers, "Are you considering using electronic money more than last year in this year's holiday shopping?"After asking the questionter to the marketer, 72 % answered that "we use more electronic money than last year."While marketers expect to increase the use of electronic money by promoting government cashless promotion and the prevention of new colon viruses, consumers are electronic money for expensive shopping, such as holiday shopping during the year -end and New Year holidays.The result was that it showed the intention of using a credit card or the like.

　When asked to the US and Japan marketers, "How to use influencers in this year's holiday shopping," but less than 70 % are planning to use influencers, although they are frequently used.It turns out that the strength is not to be used.

　On the other hand, when asked the impression of influencers to consumers, 66 % of Japan and 76 % of the United States answered that they are not interested at all.In both Japan and the United States, more than 60 % of consumers have the impression that the existence of influencers has the impression that they cannot sympathize, cannot be trusted, and have no relationship.From this result, the marketer is positive for the use of influencers, and shows that there is a gap from consumer psychology against influencers.

　When asked to the marketer, "How did you realize your personalization to customers after the cookie tracking function was regulated?"I use the data model. "Regarding the collection of first party data, 51 % of US marketers are actively working, but only 36 % of Japanese marketers seemed to be different from the acquisition of customer data.In the future, it is expected that the importance of collecting and utilizing first party data will increase in order to actively implement effective digital marketing measures for customers.

Was this article helpful to you?

Share this article