High-security EC "Mercato" x fraud detection / authentication system "ASUKA" started cooperation-Protecting EC businesses from the rapidly increasing fraudulent use of credit cards-

AtoJ Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Mitsunori Iizawa)'s cloud-based EC platform "Mercato" is Akuru Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Osamu Kondo, hereinafter " We are pleased to inform you that we have started to provide the standard option of the fraud detection / authentication system "ASUKA" provided by "Akuru").

Detailed URL: https://mercart.jp/news/detail/24

Mercato x ASUKA logo

[Background of providing "ASUKA" standard options]

The damage caused by fraudulent use of credit cards is increasing year by year, and the damage amount in 2021 is 7.37 billion yen in the January-March period. This is more than 1 billion yen more than the January-March period (6.17 billion yen) of 2020, which caused damage of 25.30 billion yen annually. * 1

Under such circumstances, due to travel restrictions caused by the new coronavirus infection, travel products, which used to have a lot of fraudulent use of cards, are shifting to apparel, cosmetics, and home appliances that are easy to resell.

In addition, we cannot overlook the fact that fraudulent activities against member stores that have introduced "3D Secure," a credit card identity authentication service, increased in 2020.

Based on such a situation, we have started to provide the standard option of "ASUKA" that can create an environment where EC operators can take countermeasures against fraud more efficiently and effectively. With this standard option, Mercato users can use "ASUKA" in as little as two weeks.

* 1 General Incorporated Association Japan Credit Association: From "Status of Credit Card Fraud Damage"

URL: https://www.j-credit.or.jp/information/statistics/download/toukei_03_g.pdf

[About fraud detection / authentication system "ASUKA"]

"ASUKA" is a cloud service released by Acre, which provides credit card fraud countermeasure solutions and customer attraction support services, to detect fraudulent orders on EC sites and prevent chargebacks.

When an unauthorized transaction is detected by our unique authentication tool, we will verify your identity and prevent unauthorized use while minimizing the impact on users. It is also effective as a measure against credit masters, which has been increasing in recent years.

By automatically and efficiently taking measures against fraudulent use, it will lead to a reduction in the workload of EC businesses.

ASUKA service flow diagram

[Service overview of "Mercato"]

Mercato is a SaaS cloud EC platform born from "ecbeing", the No. 1 EC site construction record in Japan.

Through a UI with various functionality and operability, perfect security, automatic system update, and a specialized team that supports from attracting customers to CRM, we will solve various problems for your EC site and lead to sales improvement.

In addition, it is possible to flexibly respond to the scale of the EC business, such as being able to move to the packaged version of ecbeing at low cost and in a short period of time.

[Now you can use the IT introduction subsidy to introduce "Mercato"]

Mercato has been adopted as a low-infection risk type business frame (special frame: type C) of the IT introduction subsidy 2021.

When small and medium-sized enterprises and small businesses that are eligible for subsidies newly introduce Mercato, it is possible to receive subsidies of up to 4.5 million yen.

Please check the following articles for details.

https://mercart.jp/inquiry

■ Acre Co., Ltd. Company profile

Company name: Acre Co., Ltd.

Headquarters location: 1-9-9 Roppongi, Minato-ku, Tokyo Roppongi First Building 14th floor

President and CEO: Osamu Kondo

Business: Credit card fraud countermeasure solution,

Chargeback guarantee service, customer attraction support service, etc.

URL: https://akuru-inc.com/

■ AtoJ Co., Ltd. Company profile

Trade name: AtoJ Co., Ltd.

Representative: Mitsuru Iizawa, President and CEO

Location: 2-2-8 Minami Aoyama, Minato-ku, Tokyo 107-0062 Minami Aoyama DF Building 8F

Established: March 2007

Business content: EC site construction / introduction support

Content marketing support

Owned media introduction support

Capital: 132,375 thousand yen (including capital reserve) * As of April 27, 2018

URL: https://www.atoj.co.jp/

[Contact information from customers regarding this service]

AtoJ Co., Ltd. Mercato Bureau

TEL: 03-5772-2581