mozo Wonder City and COUNTERWORKS start operation of POPUP space to support local businesses and provide feedback on visitor behavior data
Japan Retail Fund Investment Corporation utilizes the services of COUNTERWORKS Co., Ltd. at "mozo Wonder City" (hereinafter referred to as "this facility") in Nagoya City, Aichi Prefecture, and stores visitor behavior data We will start operating the POPUP space from October 7, 2020 (Wednesday), aiming to improve sales by providing feedback to
Specifically, the number and attributes of visitors are detected by cameras installed around the POPUP space on the first floor of the facility (hereinafter referred to as "this space"), and the information obtained by the camera * 1 and the number of buildings Information on the number of customers from the people counter installed in the place and product sales information in this space are integrated and visualized by COUNTERWORKS's "adptOS" *2 people flow analysis system, and the customer base and sales amount, the number of customers in the whole building and the stay around this space are integrated and visualized. It is a service that aims to improve the sales of store owners by finding correlations such as time and providing data to the store owners.
In addition, at this facility, we have named the project "mozo jiimo", which unearths wonderful things and unique activities that are shining locally, and expands fun encounters and exchanges. We hold events and workshops to introduce In starting the service in this space this time, as part of mozo jiimo, we would like to support local companies that have limited contact with consumers due to the continuing corona wreck. For customers, we will set up a discount plan that makes it easier to open stores and contribute to the revitalization of local businesses.
■ Fixtures in the space dedicated to POPUP and the state of the store opening
mozo popup space
*1…The information obtained at the camera and people counter is anonymized, and does not obtain personal information of visitors.
*2: DX (Digital transformation) support service for commercial facilities provided by COUNTERWORKS Co., Ltd. that integrates and visualizes data and services that support commercial facility operations, and improves operations through data-driven decision-making.
Overview of POPUP dedicated space
Installation location: 2 dedicated fixtures in the common area on the 1st floor of this facility
Usage fee: Rate setting according to sales (including adptOS usage fee)
Data feedback method: Give adptOS ID to the store owner,
The store owner himself/herself confirms on the system
[Data that can be acquired by store owners]
・Age and gender of visitors around this space
・Time spent in this space
・Purchaser's age/gender
・Sales amount・Unit price
・Number of visitors in the whole building
Based on the data, we aim to improve the sales of POPUP stores by analyzing "what kind of people gather with what kind of stores and products".
In addition, we will use the information obtained in this space and sales promotion measures based on the information to promote and support sales to tenants in this facility.
Inquiry window for opening a store in this space ... SHOPCOUNTER
https://shopcounter.jp/space/2956
■ Mozo Wonder City Facility Overview As of August 31, 2020
Location: 40-1 Futaba-cho, Nishi-ku, Nagoya, Aichi 452-0817, etc.
Business operator: Japan Retail Fund Investment Corporation
Operation and management: AEON MALL Co., Ltd., XYMAX ALPHA Co., Ltd.
Site area: about 107,000m2
Total floor area: about 244,000m2
Total leased area: about 101,000m2
Building structure: steel structure, ground structure, 1 basement floor, 6 floors above ground
Parking number: about 5,000
Number of parking bicycles: about 1,300
Opening date: April 21, 2009
Holidays: Open all year round
Transportation: About 5 minutes on foot from Meitetsu/Subway Kamiotai Station
Number of stores: about 230 stores
Business hours: Shop service 10:00-21:00
Restaurant 11:00-22:00
Aeon Style Wonder City 9:00-23:00
*Some stores and sales floors have different business hours.
Telephone: 052-505-1888 (facility representative)
HP address: https://www.mozo-wondercity.com
Overview of mozo Wonder City operators
Business operator: Japan Retail Fund Investment Corporation (https://www.jrf-reit.com/)
Owned Assets:Owned assets include mozo Wonder City
102 properties in Japan, 888.8 billion yen (as of the end of August 2020).
Major properties: GYRE, La Porte Aoyama, Kawasaki Le Front,
From urban commercial facilities such as MARINE & WALK YOKOHAMA,
We own a wide range of facilities, including commercial facilities located in front of terminal stations.
Asset management company name: Mitsubishi Corp.-UBS Realty Inc.
( https://www.mc-ubs.com )
Overview: An asset management company entrusted with management operations from the above investment corporation.
With Mitsubishi Corporation, one of Japan's leading general trading companies
One of the world's largest financial groups
UBS Asset Management A.G. established in 2000 as a joint venture.
Mozo Wonder City Location Map
mozo map