<Registered driver over 10,000 people and listed company use results> Approximately 60 million cars in Japan are PR media!Next -generation PR platform that can get rewards and benefits simply by sticking a sticker on the body
project overview
We operate the PR platform business "CHEER DRIVE" that utilizes ordinary cars.We aim to create a mechanism that can be used by general consumers to benefit from domestic advertising expenses, which are said to be about 6 trillion yen per year.
Until now, we believe that corporate promotions have a large cost, medium and small and small companies with poor resources have a high hurdle, and we believe that new customers are not as expected.I would like to establish a new PR method involving general consumers through "Cheer Drive".
▲ Click to see the video (this video is not created by Fundinno).
Approximately 60 million units that exist in Japan (Source: Automotive Inspection Registration Information Association "Automobile Holding Circle (Lotus as of the end of October 2>") as a PR media and use your favorite companies for drivers.Paste the service and content stickers on your own car and have them support them while driving.As a result, we would like to provide companies with a high promotion effect, such as acquiring reach (advertising contact) at low unit prices and creating topics on SNS.
It has already had a variety of genres involving fans, such as movies, games, and animation major companies and professional sports teams.
"CHEER DRIVE" is designed for fans who play the role of drivers to receive various benefits from the supporting companies.We make the most of the mechanism, and in the future, we believe that drivers who participated in the campaign will be able to create a world view like "free gasoline" as a result by constantly obtaining rewards and benefits.We will strive to improve the social value of the business.
▲ Click to see the video.