The smartphone app "take GO" that can be advertised to users within a radius of 500m is released

On November 18, 2021, Zemus Co., Ltd. announced that it will release "take GO".

"Take GO" is a service that allows you to notify the location of coupons and stores using the smartphone notification function when a general consumer approaches within a radius of a restaurant that registers as a service.

Currently, only restaurants with actual stores can be used, but we plan to update so that restaurants that sell mobile sales in the future can be used.

Location is so important that 70 % of restaurants are determined by location.

The location is important because the restaurant's trade area is about 500m radius.

For this reason, it is important for restaurants to increase the name recognition in the area, and in recent years, the number of businesses that take MEO measures is increasing.

MEO measures are measures to be displayed at the top of Google Maps.

However, as the number of businesses taking MEO measures has increased, more effective marketing measures are needed than competition.

As the number of smartphones users has increased, it has become easier to grasp the location information of the user by GPS, base stations, Wi-Fi, etc., so marketing utilizing location information such as ge-targeting is attracting attention.

Geo -targeting is very effective in restaurants, and various services have appeared.

Since "take go" is a unique app, there are fewer users' denominations compared to word -of -mouth sites, and the number of users distributed as a result is reduced.

Therefore, it will be important how to build an incentive to have the user install the app.

PR utilizing the Internet in modern times is no longer essential.However, during the founding period, you may not be able to make a satisfactory PR in terms of cost and knowledge.The "Booklet Version Founding Handbook" explains in detail online PR know -how, such as net PR methods for beginners on the Internet.