The "poop drill" that is very popular with children collaborates with the Toyota Mobility Foundation! To reduce traffic accidents among elementary school students, we have created a booklet and online game for “Poop Traffic Safety Drills”!
In Japan, elementary school students account for a high percentage of traffic accident casualties while walking, and first graders (7-year-olds) in particular stand out. It is thought that this is because after entering elementary school, the range of activities that can be done alone, such as going to and from school and playing, expands. In order to prevent accidents, it is necessary for drivers to understand the characteristics of children while walking and pay full attention, but it is also important for children to raise their own awareness and take safe actions.
Public foundation) Toyota Mobility Foundation created a graph from the materials of the 2019 Traffic Accident Comprehensive Analysis Center
Bunkyosha Co., Ltd.'s poop business department has so far taken advantage of the strength of the 'poop drill' in that it can 'convey difficult things and things that are difficult to get interested in' in a fun and easy-to-understand manner. We have continued our activities with the mission of spreading “knowledge and learning to gain strength and protect lives”. This time, in the field of "traffic safety", we agreed with the thoughts of the Toyota Mobility Foundation, which is making various efforts to reduce traffic accidents among elementary school students, and collaborated in the following form. [Collaboration details] ■Poop traffic safety drill booklet A case study format (5 questions in total) in which two-choice questions are asked in the story on the way home. Basic basics when walking or riding a bicycle. You can learn traffic safety rules and the most important caution points. Plenty of funny problems and illustrations that incorporate "poop" will increase your motivation to read through the drills and lead to a solid memory.
*Recommended by the All Japan Traffic Safety Association/Target: Lower grades of elementary school students/Specifications: A5/Full color/20 pages A two-choice question format that allows you to learn about caution and emergency response after an accident. By incorporating problems and illustrations with "poop" motifs here and there, you can increase your motivation to play the game and lead to a solid memory. Illustrations are included in all problems, and the understanding is deepened visually.
・Target: Mainly middle and upper grades of elementary school・Specifications: 30 questions in total (15 questions are given at random each time) *Game usage fee is free. However, a communication environment and communication costs are required. Game URL: https://unkogakuen.com/anzen_company [About poop drills] "Poop drills" is a study reference book that includes "poop" in all problems and example sentences. . In order to make studying fun and make children love studying, we are making it from the children's point of view, thinking that it is the most important thing to be on the side of children. After releasing the first “Unko Kanji Drill” in March 2017, it sold 1 million copies in about a month and a half. I'm here. It has sold 8.2 million copies to date, and is becoming a new staple of learning drills for children. In January 2019, we opened the educational platform "Unko Gakuen" where you can learn while laughing. Taking advantage of the strength of “Unko Drill” and its character “Unko Sensei” to “convey difficult things in an interesting and easy-to-understand manner”, we are developing many tie-ups with corporations, local governments, and government agencies. [Overview of Toyota Mobility Foundation]
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