Netflix and CATV from competition to coexistence.A new relationship seen in "J: Com TV Flex"
The service provided by J: COM this time is a set of special channel services with "broadcasting" using existing cable TV and Netflix contracts.
The time for people to watch the video is finite.The more time you see Netflix, the less time you watch the broadcast.Then, the broadcast and Netflix are the enthusiasm for the viewer's time, and it seems basically hostile.
However, if you focus on the point of "maintaining a contract" instead of "watching the broadcast", the way of thinking is different.For cable TVs and specialized bureaus linked to it, maintaining the contract is more important than the viewing time itself.
There are various valuable programs on dedicated channels.Not all of them can be seen in Netflix, and there is a good sense of "passive" that you can see one after another without choosing your own programs.
On the other hand, in the sense that new works are born one after another, Netflix has some minutes.From the perspective of consumers, Netflix may look like a new one.
This is a negative cable TV business operator.Although it is worth it, living together is a service that can be done, but consumers tend to compare the services that compete for each other and "choose either", but if you prepare a form of "both".The story is different.In reality, not everyone spends time on Netflix, and on the contrary, it is not enough to be satisfied with specialized bureaus.There is a realistic complementary relationship.
Current cable TV companies are providing comprehensive home services, including not only broadcasting but also online connections.Many services can be contracted together and support and payment can be compiled, but if Netflix can be contracted simultaneously and cheaply, it will be an appeal for consumers.As a cable television company, it is considered to be a competition, but it is a great advantage that it is possible to maintain a contract by recognizing it as a service that can live together.