The open headphone laboratory and headphones have been investigated ~ headphones have entered the era of separate use! Half the people who use it own more than one! ~

Adaptive Co., Ltd. (head office: Tokyo Port area, Chairman: Yagushi, Jiuheng, hereinafter referred to as Adaptive), with the assistance of the Open headphone Lab (hosted by ambie), conducted a survey on headphones, especially on the open headphone market. I will inform you as a report. Summary of the survey results 1: headphone users in the view of about half of the people who use headphones, if they are Japanese, all people use headphones, right? You might think that half of the people actually don't even own headphones, which is a surprising result. Men and women are 50.8% for men and 42.3% for women. Men are slightly higher, but not gender, but are surveyed by areas of interest. "people who like running and marathon" are 67.3%, and "people who like outdoor hobbies" are 60.2%. Higher than the overall result. It is easy to imagine that the way you spend your leisure time has a great impact on your tendency to use headphones. 2: half of the headphone users use more users, accounting for about 50% of the total headset users, and the utilization rate of men is slightly higher. In addition, 48.5% of the users are multiple users, and the purpose of the first one is that "music" accounts for 69.7%, which is overwhelmingly advantageous. On the other hand, after the second set is used, all the options are less than 40%. You can see how headphones are used according to different scenarios. 3: among the multiple users of open headphones in the future, 19.3% of them use ear sleeve headphones and bone electric headphones. Since it is the first survey, it is difficult to tell whether this is more or less, but about 20% of users have been using Inye headphones for a long time, and they are also included in the choice of multiple headphones. Reminiscent of such a result. Comments from the Director of the Open headphone Lab: as long as you make a sound, people other than yourself can hear it. Unless everyone wants to hear the same thing, it is very difficult for everyone to hear the voices they want to hear, both in the family and at work. When you want to create a comfortable environment for yourself, you also want to communicate with others. For the desire to listen to external sounds, it is easy to become "the sound of headphones, the sound around you", such as the traditional headphones that choose one of two. "when doing housework", "when working" and "doing exercise" are all more than 10%. Judging from the relatively low results, the advantages of open headphones that can "listen while listening" have not been understood. As ambie, which leads the market of headphones with open earplugs, we will try to use it in more situations, such as "ambie that can feel at ease when raising children", "ambie can also be used in sports", "ambie can also be used in the office" and so on. Excerpts from the results of the survey opportunities for the implementation of this survey I think many people use headphones every day. Until a long time ago, headphones have been a "listening" tool, and with the advent of smartphones and the expansion of leapfrog web conferences in recent coronal disasters, headphones have evolved into more useful tools for communication. So, how long have people actually used headphones? What kind of headphones do you use and what do you use them for? Are open headphones known? In order to explore these questions, a survey was conducted among men and women between the ages of 15 and 69. Do you have any headphones? (9945 males: 4989 females: 4956) ownership: 46.6% No: 53.4% details of people wearing headphones male: 50.8% female: 42.3% nearly half of people use headphones. Although half of them have little impression, the ownership rate of the 10th generation is as high as 70%, and that of the 20th generation is more than 50%. It has declined a little since the 30th generation (less than 50%), and about 40% of the 60th generation uses headphones. The ownership rate of headphones is a trend that the younger the age, the higher the trend. Do you have multiple headphones? (4630 male: 2533 female: 2097) Yes: 48.5% No: 51.5% answer: 2 of the people with multiple headphones: 31.1% 3: 11.0% 4: 2.3% 5: 4.1% ask the person who answered "wearing headphones" about the number of headphones. As mentioned above, less than half have multiple headphones. In addition, the largest number of people who own more than one is 2 (31.1%), and more than 5 are more than 4, with unexpected results. What is the brand of headphones you use? (the total number of headphones held by 8162 people) asked people who answered "wear headphones" about all brands. The first Apple (18.4%) and the second SONY (14.7%) are the largest number of people who use them in combination with smartphones. In the combination with smartphones, because of the ease of pairing and other reasons, there are many cases of recommending the same brand on the store, and a lot of people listen to music on iPhone, and so it turns out. What's the price of headphones? (the total number of headphones held by 8162 people) asked the person who answered "wearing headphones" about the price at the time of purchase. The most common answer is "I don't know and don't remember" 21.3%, followed by "0 yen ~ 999 yen" 17.3%. You can see the existence of smartphones. Assuming that attachments are used, this result is also acceptable. When do you use headphones? (a total of 8162 headphones) asked about the use of the headphones. The most is "leisure time for hobbies" accounted for 45%, followed by "work and school" accounted for 25.8%. On the other hand, the result of "doing housework", "working" and "doing exercise" is more than 10%, which is relatively low. We speculate that the difference between the former and the latter may be "the degree of immersion in what you hear" and "the way you relate to your surroundings". In the hobbies, commuting, school time, the sense of immersion is very high, even if the sound around the sound is not loud, there will be no obstacles, but not to do housework and work. In housework, it is sometimes dangerous not to hear the sound around me. If it is increased at home, in order to avoid mutual sound interference, I also want to go out with headphones, but my ears can't listen. In the workplace, whether or not to wear headphones in the workplace still exists today. In fact, I want to do housework and work while enjoying the music I like with headphones, but I can't help doing it. There may be a certain number of such people. In addition, in this question on the basis of all the number of stations, "music" is less than 70% of all the stations from channel 1 to channel 5, which is very high. on the other hand, the average use of "Web conference" and "learning e-learning" in business scenarios such as "learning e-learning" is 7.4% and 4.9% respectively, although it is very low, but there is a certain demand. If you use headphones separately in your spare time and other times, the price range and types of headphones will vary according to their use. This is a speculative result. What is the type of headset? (total number of 8162 headphones) wired in headphones (plug ears) headphones: 49.3% wired open headphones: 10.7% wireless in ear (plug ears) headphones: 31.2% wireless open headphones (wiping ears) No) headphones: 8.6% persistent I asked you what kind of headphones you have. From the point of view of the number of units held, about half of them are "wired in-ear headphones". Together with "wireless in-ear type", the in-ear type is actually about 80% of all, overwhelmingly using in-ear headphones. In addition, compared with wired and wireless, the ratio is about 6:4, indicating that backwardness wireless is steadily increasing its market share. Recently, you can also see a lot of people using wireless headphones outside and on the tram. Moreover, although the proportion is still small, the new headphone type "open headset type" accounts for about 20%. "when did you use your headphones? From the results of "you can see the tendency of headphones to use at the same time, it is easy to imagine that separate options include the type of open headphones. Survey summary the survey data survey method used in the original manuscript of this release: Web quantitative survey subjects: the number of samples of men and women aged 15-69 in the country: 9945 samples were collected and weight retrospective statistics were carried out according to the population composition ratio. Survey time: August 27 to August 31, 2021 [about Adaptive Co., Ltd.] in order to adapt to economic changes, consumer changes and customer needs, we go through the era of "survival of the fittest" together and lead the evolution of marketing. Company name: adaptive Co., Ltd. (Adaptive Inc.) location: Tokyo Port area West Mabu 4-21-2 outer code HIROO1A founded: September 2013 Representative: chairman Yagu, Jiuheng career content: commodity depot business / marketing research career / BPO career / data analysis career website: http://www.adaptive.co.jp/

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