Top 10 rankings for what you want from a beauty salon!Sei Mobile Co., Ltd. conducts a survey of 309 men and women

In order to acquire repeaters at beauty salons nationwide, various efforts are being made such as "improvement of technical skills" and "discount coupons". But is that really what the customer wants?

Sho Mobile Sho Mobile Co., Ltd. (Headquarters location: Chuo-ku, Tokyo, CEO: Masayasu Arai) operates "Sho Mobile" (https://masamobile.co.jp/) for men and women in their teens to 60s. We conducted a questionnaire about what to ask a beauty salon for the name. We surveyed 309 men and women who use beauty salons by Sho Mobile Co., Ltd. about what they want from beauty salons. We prepared 10 typical items that you would like to ask a beauty salon and selected all that apply. As a result, it was found that 144 out of 309 people were "good at technology". Technique is a technique that makes full use of the knowledge and experience necessary to have the desired hairstyle and reach it. If it is a perm style, we will use the technique of applying perm and ironing technique to create the desired shape. If it is a color, it is a technique that can be made into a specified color, and one hairstyle is created by combining various techniques. No matter how good the atmosphere and customer service of the store, you will be disappointed if your technical skills are low. No matter how expensive it is, you will want to continue to go to a shop where not only the main treatments such as cut and color but also shampoo and blow techniques are excellent. Survey target: Men and women surveyed nationwide using beauty salons: 309 (269 women / 40 men) Survey date: June 2nd to June 3rd, 2021 Survey method: Answer via the Internet ● "Hairstyle" Therefore, if you are a hairdresser who does not have the skills, you will often get a strange hairstyle, so I choose a hairdresser who has a hairdresser who is good at cutting and understands my hair quality. I think hairstyles are very important, so I would like to choose a place with skill. (47-year-old woman) ● "It takes time for the hair to return to its original state after being cut. That's why I don't want you to fail as a professional. I will pay the technical fee, so I want you to finish it beautifully. I have children and I can't easily go to the beauty salon, so I'd be happy if you could cut my hair so that it would be organized for 3 months. (34-year-old woman) ● "From my experience of going to various beauty salons, I feel that there are quite a few hairdressers who are not good at technology, and I rarely get really satisfied cuts. If you have reliable technology, you can nominate and repeat even if there is an option fee. (30-year-old woman) ● "I want to leave it with peace of mind (I don't want to have extra stress), and I'm sorry that the finish is bad even if the customer service is good. Since the impression changes considerably with one hairstyle, if the price is cheap and the technique is not good, it will be necessary to have another beauty salon fix it, so it costs money on the contrary. (27-year-old woman) ● "When deciding on a beauty salon online, I search by the atmosphere of the store and the ease of going from home, but what I want after actually visiting the store is the style I want. If you are satisfied with it, I will try to use the same beauty salon and practitioner next time. I felt once again that it was important for me to finish it as ideal in a short time without the need for services such as talking because of Korona-ka. (45-year-old woman) ● "I chose this because I want you to judge what kind of hairstyle you should have based on the characteristics of your head shape and hair quality. Ask them to make a rough image that comes to mind in their ideal form. Depending on the beautician, the image may not be conveyed well, so I place the highest priority on it. (27-year-old woman) ● "Because I am an amateur who has no knowledge about hair, I can trust the information given by the hairdresser. If you teach me how to care for hair, I want to practice it at home. I think you know the trends the most, and I would like to know the colors that are popular. (28-year-old woman) ● "Even if you have a hairstyle that you want to see online, it may be difficult due to the quality and quantity of your hair, and you may not get the finish you expected. At such times, you can trust that you can get an adbus that suits each person, saying that it is better to do this because the hair quality is like this. (49-year-old woman) ● "What I think is important is to polish myself. For that reason, I think it is indispensable to make efforts such as putting on make-up, wearing cute clothes, and sticking to skin care. However, I often don't know how to care for my hair, how to arrange it, how to cut it, and how to color it. In particular, I would be very studying if you could give me advice from a professional perspective, such as the fact that the face length is complex, so this hairstyle and arrangement will reduce the face length. (20-year-old woman) ● "Advice from a professional point of view is something I don't understand, so I thought it would be very valuable to be taught directly. I go to the hairdresser and talk about it not only because I want to get my hair straight, but because I want to know how to make it better. (19-year-old woman) ● "You can make a reservation with a hot pepper at the beauty salon you go to all the time, and even if you have to cancel, you can do it online, so it is very helpful because it is difficult to make a phone call during business hours. (39-year-old woman) ● "Since the economic situation of the house has not been good since Corona, the cut fee of the beauty salon is cheap. Especially when dyeing hair, the price of payment goes up, and in recent years I often have short hairstyles, so I often go to cuts, so the price at the beauty salon is not ridiculous. (39-year-old woman) ● "Basically, beauty salons have an image of high prices. You have to go every month, so if the price is high, it will be financially difficult. No matter how high the technique is or the atmosphere inside the store is good, I can't think of going if the price is high. Therefore, what you want from a beauty salon is a low price. (22-year-old man) ● "I myself have short hair, but I'm worried that my hair will grow with short hair, and even though there isn't much cut and it's about adjusting the amount of hair, it's hard to go if you get a lot of money. Therefore, if it is a shop with an appropriate price, it will not feel like a loss and it will not be a hassle to maintain. (25-year-old woman) ● "Because I go to a beauty salon almost every month, I choose it with the highest priority on cheap prices. I don't care so much because my hair color changes every month, I don't think there is a big difference in technique. ”(24-year-old woman) ●“ I don't hate talking, but in the case of a hairdresser, it's always I'm not good at it because it makes me feel like I'm being snooped. It's okay if it's a bland topic, but many people are willing to ask about their private things, which often makes them feel uncomfortable. (37-year-old woman) ● "Because I am not very good at talking to beauty salons. I would be grateful if you could devise customer service, such as taking a questionnaire about customer service in the medical record, or avoiding unnecessary talk if you are looking at a smartphone or book. I'm just going to the hairdresser to get my hair straight, and I'm not interested in the hairdresser, so I want to spend my time silently except for conversations about hair. (30-year-old woman) ● "I'm not good at communicating with people, so I'd like you to avoid talking as much as possible while you're cutting your hair. Also, when talking to a beautician, there are times when I can't speak well because there is no topic. Because of that, awkward time will flow, so please do not talk as much as possible. (23-year-old man) ● "There aren't many seats and clerk in stores where women go, so I have to talk about something while I have my hair done and I'm waiting. I will be concerned. So, I don't mind if there are a lot of seats from the beginning and there are a lot of clerk, so I can spend it comfortably. (29-year-old woman) ● "I'm not good at speaking, so I'd appreciate it if you could minimize the conversation. I like the cosmetologist who keeps me quiet because I'm worried that the beautician may be less polite than when I'm talking silently and concentrating on the cut. (30-year-old man) ● "Even if I thought about cutting and coloring myself in my daily life, I couldn't do it so easily because my bangs became rattling. I think that careful cuts and colors are necessary items because I want to leave it to professionals with peace of mind. (21-year-old woman) ● "Distance and price are important, but I think it is best to have long-lasting cut and color techniques. If you don't agree with your hairstyle or color, you may feel lost or you may not want to go out. I don't like conversations in cuts and colors. I want you to do it silently. (36-year-old woman) ● "I think the person in charge was busy before, and I had to cut, color, and finish it, and after returning, I noticed that my bangs were rattling, and my tension dropped. I like the beauty salon that carefully cuts and colors from the beginning to the end. ”(22-year-old woman) ●“ I used to work as a beauty material. As mentioned above, there are various services at the beauty salon, but I think that the beautician who works politely with the customer is the most trusted. increase. And I think that the number of repeat customers will increase. (56-year-old man) ● "I have a lot of hair, so depending on the hospital, there may be some cuts and uneven color, so I wanted you to be careful. The amount of money is not cheap, so I hope that someone with solid skills will respond politely. (22-year-old woman) ● "Many people are good at cutting and other techniques, but there are also hairdressers who are a little selfish and care about this, so it's comfortable if you have your hair cleaned. Is better. I'm happy with the advice, but I really hate being told that it's rude. (31-year-old woman) ● "Because I value the personality of the beautician as a condition that makes me want to go again. I'm not good at communicating my hopes when I go to a beauty salon, so if you're a beauty salon that's easy to talk to, you can spend that time without worrying about it. (37-year-old woman) ● "Even if you have skills, if you don't have a good customer service attitude, you will feel sick and you can't leave it to us with confidence. It will ruin the image of a beauty salon where you can spend a relaxing time, and you will not want to go there again, so I will give it the highest priority. (29-year-old woman) ● "Of course, we will meet the wishes of our customers, but for better proposals and unreasonable requests, we will properly propose appropriate advisors and courses. It is important that the technique is excellent, but the customer service is polite. Talk to the person you want to talk to. For those who want to spend their time quietly, I will talk about what is necessary, but I would be very happy if I could give consideration to having them relax afterwards. (48-year-old woman) ● "The beauty salon will stay for at least one hour. Not to mention the technique, but I don't feel like going there unless I'm particularly comfortable. For that purpose, I think that the customer service attitude of the beauty salon is important. If you feel bad, you won't feel like going next. (55-year-old woman) ● "I think it's important to be close because it's a place I go to regularly. One of the pleasures is to go shopping with the hair that the hairdresser has wrapped neatly after going to the hairdresser, so I feel that it is a waste if I run out of time just by going to the hairdresser. (18-year-old woman) ● "No matter how good the technique and customer service are, unless it is easy to reach from home, I cannot give it as an option. Since my child is small and I often go to the beauty salon while I leave my family, I want to finish it as soon as possible, so distance is the first condition for a while. (41-year-old woman) ● "I used to go to a fashionable hospital far away when I was single, but now that I'm raising children, I don't want to spend too much time, so it's easy to go to. There is a car, so the range is wide, but if you can walk, it is better if there is a beauty salon within walking distance. (28-year-old woman) ● "Because my daughter is still small, if it is too far away, it may not be possible to pick up the kindergarten, so close proximity is essential. It would be nice if you could go on foot, but if you can ride a bicycle at full speed when you run out of time after the procedure, it will be much better. (39-year-old woman) ● "It is essential to be able to make a reservation immediately without missing an opportunity when you suddenly want to go. If you can't make a reservation when you want to go, it will take a long time, so it is ideal to make a reservation on the day before. I don't like congestion even if it's not this time. I'm not good at passing a lot of people with customers who like conversations around me or when moving shampoo. (44-year-old woman) ● "I always feel like I go when I have free time, so I don't go to places that are too crowded. I don't really like booking over the phone or online, so I like my favorite hairdresser who knows when I have free time. (52-year-old woman) ● "Since I have children, I can't decide on a schedule in advance, and I know that I can finally get time to go to the beauty salon the day before or the day before, so it's a crowded beauty salon. Even if I want to go because I can't make a reservation, I can't go easily. (31-year-old woman) ● "I went to various beauty salons, but when it's difficult to make a reservation or when I'm waiting, I don't want to go next. Even if the cuts and colors don't go as expected, you can talk about "I want you to do this" the next time you do it, but if you can't make a reservation, you can't do anything about it. (42-year-old woman) ● "It's difficult to make reservations when children are small, and when it's crowded with children, it causes trouble to people around me. Because it will end up. Also, if it's easy to make a reservation, it's easy to leave it, and I can go when I want to refresh myself. ”(34-year-old woman) ●“ I myself have a shy personality, so what is your job doing? Are you going somewhere today? Because I get tired when asked in detail. On the other hand, I have to talk about something that can be done silently and innocently! It's very easy and easy to talk to me in the intervals. (34-year-old woman) ● "I would be grateful if you could give me advice on things that I do not understand and hairstyles and modifications that suit third parties, especially professionals. After all, there are many things I don't understand. I would be grateful if you could get suggestions for hairstyles and shampoos that suit your hair quality. (38-year-old woman) ● "Recently, I haven't had much conversation with people other than my family, so it's ideal to feel free to talk to me moderately. It's out of the question that I talk too much and my hands stop, but I hate silence and I'm not good at talking to myself, so I'd appreciate it if you could talk to me. (44-year-old woman) ● "Proposal / advice as a professional" If you do not want to change the length, propose the next visit. I know that my hair is hurt, so I can't deny it. I want you to cut your hair well. "Hair is dead cells, so you can treat it, but you should buy a treatment for about 1000 yen and create an environment where you can treat it every day. He once said, "It's okay," and he gave me professional advice as well as the profits of the store. I want more beauty salons like that. ”(44-year-old woman) ●“ I am attracted to beauty salons that are simple, low-cost, and have technology. It is good to have a small number of people, such as an individual. The reason is that each person spends time and cuts carefully. The place I go to now is such a place. (38-year-old man) ● "Because I always feel that the cost of a beauty salon is high. I only go about twice a year. The reason is that I'm wasting money on myself. I really want to go a little more often, but I don't want to pay for beauty. Also, if you are a newcomer or have a short career as a professional, please give me a discount. (27-year-old woman) ● "Because I want to go to a beauty salon once every few months for hair maintenance, I thought it was important that the fee was appropriate and it was easy to keep going. If the technique and fee are appropriate, I would like to continue to ask for it. (24-year-old woman) ● "Personally, it feels like shaving. So it's honestly awkward to just cut my hair for an hour or two. Personally, I find it attractive enough to shorten the time if possible. A beauty salon that is only cheap is not bad, but if it is not time-efficient, it is lost in many ways. (44-year-old man) ● "It's annoying to talk a lot, and if you're cheaper and better at it, or if you have a discount, I definitely want to keep going. To be honest, I think it goes well with a beautician, so the price is the highest priority. (38-year-old woman) Trade name: Sho Mobile Co., Ltd. Representative: Masayasu Arai Location: 1-22-11 Ginza, Chuo-ku, Tokyo 104-0061 Ginza Otake Visits 2F Business description: Web media management business Phone number: 070-4333-9199 Email: asm@masamobile.co.jp URL: https://masamobile.co.jp/

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